This comes from Honda’s global website:

Honda engineers are committed to the development of advanced technology, but recognize that the purpose of technology is to serve the needs of people. At Honda, this philosophy has long been expressed as “man maximum, machine minimum.” In short, Honda’s goal with each product is to minimize the space required for machinery, while focusing on the comfort and functionality of the product for the people who will use it.

The “man-max, machine-min” philosophy has been guiding Honda for decades. It can be seen in their cars and even in their new corporate jets which have odd looking engines mounted above the wing rather than below or on the tail like most small jets thus allowing greater interior space. This ad from 1978 captures the spirit of…

Reporting from the SHIFT 08 student ministries conference at Willow CreekIf there is one thing that everyone in youth ministry seems to be talking about it’s how to keep students following Christ after high school. That’s been a hot topic here at Shift, and this morning Kara Powell addressed the problem head on. As the executive director of the Center for Youth and Family Ministry at Fuller Theological Seminary in Pasadena, California, Powell knows the sobering statistics. Her data reveals that 50% of high school students who had been deeply involved in a church’s youth ministry will not be serving God 18 months after graduation. And that’s not counting the many other high school students who are only going to church because their parents are forcing them. She…

Dan Kimball has written a book titled, They Like Jesus but Not the Church: Insights from emerging generations. The book chronicles the attitudes of younger seekers—they feel a strong affection for Jesus but they harbor distrust, even disgust, for the church.

I can relate to that perspective. In college I studied in the comparative religion department of a secular university and was closely involved with a parachurch ministry. During those years my fascination with Christ and my devotion to him was budding. But I carried a lingering resentment toward the church. For a number of legitimate (in my mind) and illegitimate reasons, I had pushed the church to periphery of my life. I saw it as a superfluous appendage to faith; like a sixth finger or third nipple—pretty harmless…

To its credit the seeker movement has made church leaders everywhere more sensitive to the presence of non-Christians in our congregations. But, as the epoch of the seeker-church continues to wane, what enduring lessons will we carry with us into the future? Curt Coffield, a worship leader at Shoreline Community Church in Monterey, California, and former worship leader at Willow Creek, notes that newcomers have changed. “People aren’t coming as much to be convinced of the relevance of Christianity as they are coming with a hunger for God.”

As the church moves further away from familiar cultural paradigms, the paradigms that gave rise to seeker-churches, we need to seriously rethink the assumptions behind “seeker-sensitive” ministry.

At my church we are resurrecting the ancient language of hospitality to understand our call…