This comes from Honda’s global website:

Honda engineers are committed to the development of advanced technology, but recognize that the purpose of technology is to serve the needs of people. At Honda, this philosophy has long been expressed as “man maximum, machine minimum.” In short, Honda’s goal with each product is to minimize the space required for machinery, while focusing on the comfort and functionality of the product for the people who will use it.

The “man-max, machine-min” philosophy has been guiding Honda for decades. It can be seen in their cars and even in their new corporate jets which have odd looking engines mounted above the wing rather than below or on the tail like most small jets thus allowing greater interior space. This ad from 1978 captures the spirit of…

To its credit the seeker movement has made church leaders everywhere more sensitive to the presence of non-Christians in our congregations. But, as the epoch of the seeker-church continues to wane, what enduring lessons will we carry with us into the future? Curt Coffield, a worship leader at Shoreline Community Church in Monterey, California, and former worship leader at Willow Creek, notes that newcomers have changed. “People aren’t coming as much to be convinced of the relevance of Christianity as they are coming with a hunger for God.”

As the church moves further away from familiar cultural paradigms, the paradigms that gave rise to seeker-churches, we need to seriously rethink the assumptions behind “seeker-sensitive” ministry.

At my church we are resurrecting the ancient language of hospitality to understand our call…