Posts Tagged ‘ consumer ’

Leadership Lessons from Superman’s Underpants

Sep 8th, 2011 | By Skye Jethani | Category: Culture, Design, Features, Leadership

For years I’ve been trying to help people see that popular consumer culture is a form of religion. It offers us a sense of value, identity, and context that traditional religions once provided. Similarly, pop culture has sacred symbols. How do I know this? Because when one of these symbols is altered the faithful will rise to protest the act of irreverence.

The Coca-Cola Company learned this lesson in 1985 when they released New Coke. And earlier this year when Gap changed their logo, hoards of angry white females rioted via social media. Gap relented and the retail deity’s image was restored.

The latest victim of pop-culture blasphemy: Superman. Photographs have leaked from the production of Warner Brothers’ new film Man of Steel showing actor Henry Cavill wearing…

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Posted in Culture, Design, Features, Leadership | 3 comments


Felt-Needs and Messianic Marketing

Jul 10th, 2008 | By Skye Jethani | Category: Mission, Theology

Conventional ministry wisdom goes something like this: When launching a new church, first analyze the felt-needs within the target area or population. Then construct ministries to address those felt-needs. Felt-needs based ministries will draw people to your church, and simultaneously positively predispose seekers to the gospel message. In this scenario, caring for peoples’ felt-needs plays a supporting role in the mission.

What if this conventional wisdom is wrong?

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The idea outlined above is what I was taught in seminary, it’s what I read frequently in ministry books, and it’s what I see practiced virtually everywhere I go. But I increasingly suspect that the theological foundation for felt-needs based ministry may be sand rather than stone.

The biblical rationale comes primarily from the gospels.…

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Posted in Mission, Theology | 6 comments