This week the International Christian Retial Show is underway in Orlando. For those unfamiliar with ICRS, it features every piece of tacky Christian merchandise one can imagine. Today the Orlando Sentinal featured a story about Don Levine, the man who created the first G.I. Joe action figures 45 years ago. Levine has no moved into the biblical action figure market with his Almighty Heroes product line.

This comes from the Orlando Sentinal:

In the two years since its launch, the line has grown from seven to 50 items and is now available in 29 countries. Besides the action figures, Almighty Heroes includes puzzles, board games, costumes and a $3,000 Noah’s ark bounce house…

Levine’s Almighty Heroes embody the universal theme of good versus evil. The designer, nevertheless, said he was moved to do the line by a less idealistic fact: There are 2 billion Christians in the world. “Donald Levine, being in the marketing business, likes a niche market like that, ” said Levine, who is Jewish.

Read the full article here.