[NOTE: This post originally appeared on The Washington Post’s “On Faith” website.]

Governmental, religious, and cultural leaders on all sides have already spoken, written, or tweeted about the proposed Islamic cultural center near the World Trade Center site in Manhattan. So when my friend Eboo Patel asked me to add my voice to the noise, I wasn’t sure what new perspective I could offer.

An expert in constitutional law might see the Cordoba House controversy as a First Amendment issue and demand that the Muslim-Americans organizing the project be allowed to proceed without impediment. A politico might see the matter as an opportunity to score easy points with constituents (right or left) by supporting or denouncing the “Ground Zero mosque.” And a member of the media might see the issue…

This week crowds of worshipers outside Apple Stores around the globe will finally be able to lay their hands on the latest object of their devotion: the iPhone 4. The public was given its first official look at the device a few weeks ago when Steve Jobs descended from his holy digital mountain with the updated phone in his hands. Reports have already circulated about spontaneous rallies of Apple fans, and we’ve seen the video footage of consumers reacting with fits of ecstasy as they hold their new purchase.

The frenzy created every time Apple releases a new product highlights a growing but under-reported phenomenon: the power of consumer brands to supplant traditional religions in peoples’ lives. Many Christians believe the greatest threat to the church today is postmodernity.…