Chicago 2016 (The Mottos)
Sep 14th, 2009 | By Skye Jethani | Category: Culture, Design, FeaturesLast time we looked at the 2016 Summer Olympic candidate city’s logos. Now we turn to the other unifying element of each bid-the city mottos. I admit up front that Olympic mottos tend to be both corny and forgettable. But they may indicate something about each city’s tone, as well as the themes we might see expressed in the opening ceremonies and marketing of the games. As with the logos, here are the mottos and my comments.Chicago“Let Friendship Shine”
Sappy? Yes, but it could be worse. I do like the notion of friendship. It communicates the warmth of the city and the hope that athletics can bring diverse people together and bind them in friendship. It may also be a useful value to
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