Monks Behaving Badly
Nov 11th, 2008 | By Skye Jethani | Category: Formation, Movies
Movies
Shane Claiborne: Render Unto Caesar?
Nov 4th, 2008 | By Skye Jethani | Category: Movies, Politics, Theology
Apple is a Religion
Oct 27th, 2008 | By Skye Jethani | Category: Culture, Faith, Features, MoviesChapter 3 of my upcoming book, The Divine Commodity, explores the connection between religion and branding. In the chapter I quote Douglas Atkins, author of The Culting of Brands: Turn Your Customers Into True Believers, who says, “Brands are the new religion…They supply our modern metaphysics, imbuing the world with significance…. Brands function as complete meaning systems.”
Now there is more research that shows some brands do in fact have the same impact on the brain as religion. Martin Lindstrom is the author of Buyology. He says:
“Apple is (as we’ve proven using neuroscience)…a religion. Not only that–it is a religion based on its communities. Without its core communities, Apple would die–it is already facing strong pressure as the brand simply is becoming too broad (losing) its magic. What’s…
