Apple: The New Religion?
Jul 1st, 2010 | By Skye Jethani | Category: Culture, Faith, Main FeatureThis week crowds of worshipers outside Apple Stores around the globe will finally be able to lay their hands on the latest object of their devotion: the iPhone 4. The public was given its first official look at the device a few weeks ago when Steve Jobs descended from his holy digital mountain with the updated phone in his hands. Reports have already circulated about spontaneous rallies of Apple fans, and we’ve seen the video footage of consumers reacting with fits of ecstasy as they hold their new purchase.
The frenzy created every time Apple releases a new product highlights a growing but under-reported phenomenon: the power of consumer brands to supplant traditional religions in peoples’ lives. Many Christians believe the greatest threat to the church today is postmodernity.…
