Rick McKinley is pastor of Imago Dei in Portland, Oregon, and the guy behind the Advent Conspiracy movement. I first interviewed Rick for Leadership a few years ago. We also serve together on the Origins Project. A few weeks ago Rick interviewed me about The Divine Commodity for one of the Advent Conspiracy podcasts this month.

I’m pleased to see that even Time Magazine has caught wind of AC. The recent article juxtaposes Advent Conspiracy with the Religious Right’s crusade to keep Christ at the center of the shopping and marketing frenzy of this season. Folks on the Christian and political right are blasting retailers who use “Happy Holidays” rather than “Merry Christmas” in their advertising.

McKinley and Advent Conspiracy seem to have a better grasp not only on the purpose of Advent, but also the history of it. Rather than a season of outrageous consumption in the name of Christ, it is intended to be a season of spiritual renewal, anticipation, and compassion. Here’s an excerpt from the Time article:

But to a growing group of Christians, the focus on the commercial aspect of Christmas is the greatest threat to one of Christianity’s holiest days. “It’s the shopping, the going into debt, the worrying that ‘If I don’t spend enough money, someone will think I don’t love them,’ ” says Portland, Ore., pastor Rick McKinley. “Christians get all bent out of shape over the fact that someone didn’t say ‘Merry Christmas’ when I walked into the store. But why are we expecting the store to tell our story? That’s just ridiculous.”

McKinley is one of the leaders of an effort to do away with the frenzied activity and extravagant gift-giving of a commercial Christmas. Through a savvy viral video and marketing effort, the so-called Advent Conspiracy movement has exploded. Hundreds of churches on four continents and in at least 17 countries have signed up to participate. The Advent Conspiracy video has been viewed more than a million times on YouTube, and the movement boasts nearly 45,000 fans on Facebook.
Read more: http://www.time.com/time/nation/article/0,8599,1947590,00.html#ixzz0Zonc7SSa

You can see many more Advent Conspiracy video here.